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近日Cascade Designs公司任命新的MSR全球品牌经理

发布时间:2019-09-04 10:12:53 编辑:健身运动网阅读次数:

  Chris Parkhurst加入Cascade Designs公司,作为该公司的MSR全球品牌经理。在加入Cascade Designs公司之前,Chris Parkhurst曾在Cutter & Buck公司以及K2公司担任重要的营销职位。

  Parkhurst在Cutter & Buck品牌定位、扩大产品类别中起到了举足轻重的作用。此前,在k2公司的8年职业生涯中,Parkhurst担任过销售管理、市场营销、产品采购等职务,最终成为品牌服务总监。在Cascade Designs公司,他将担任新的职务,负责MSR在世界范围内的产品类目设计以及产品性能。

  “Chris Parkhurst带来了在一个多品牌公司管理多个品牌的极不寻常的专业知识,”Cascade Designs营销总监Carol Blayden说道:“他细致的洞察力和热情将推动未来的产品重新分类并订出新的标准,提高产品性能。”

  在闲暇时间里,Parkhurst喜欢骑山地车、滑雪、徒步、划皮艇和雪地穿越。他的办公场所设在西雅图办事处。

  原文:Cascade Designs Hires Parkhurst

  Posted: 10/22/2007

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  Chris Parkhurst has joined Cascade Designs, Inc. as MSR Global Brand Manager. Prior to joining Cascade Designs, Parkhurst held key global marketing positions at Cutter & Buck and K2 Sports.

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  Parkhurst played a pivotal role in returning Cutter & Buck to profitability by clarifying brand position, expanding product CATegories with the launch of the Signature Collection and the creation of an urban inspired golf brand. Previously, through an eight year career at K2 Sports, Parkhurst held management roles in sales, marketing and product sourcing, EVENTually serving as Brand Services Director. In his new role at Cascade Designs, he will lead the development of category initiatives and brand performance for MSR worldwide.

  “Chris brings the unique expertise of managing a multi-category brand within a multi-brand company,” said Carol Blayden, Director of Marketing for Cascade Designs. “His fresh insight and ZEAL for execution will drive future product introductions as MSR continues to redefine categories and set the standards for product performance.”

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  In his free time Parkhurst enjoys mountain biking, snowboarding, backpacking, sea kayaking and snowSHOEIng. He will be based in the Seattle office and begins his position immediately.

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